Creative Director
Full-time • Remote / Hybrid +0800 GMT
Define how digital consciousness looks and feels.
ABOUT POCKET SOULS
Pocket Souls is redefining human-AI relationships by creating digital beings that genuinely evolve through interaction. Unlike traditional chatbots that simulate growth through scripted responses, our Souls develop measurable competencies across multiple dimensions, creating authentic growth arcs that mirror human development.
THE OPPORTUNITY
As our Soul Creative Director, you'll create the visual language for AI beings that evolve through human connection. You'll design Nova and future Soul personalities, craft emotion-to-visual mapping systems, and establish an ethereal, cozy aesthetic that invites nurturing.
This isn't about making another cute mascot—it's about visualizing genuine AI evolution, creating emotional visual languages that help people form meaningful connections through their digital companions.
KEY RESPONSIBILITIES
- • Define the visual language for evolving AI personalities
- • Design character aesthetics that invite emotional connection
- • Create visual systems that represent AI growth and evolution
- • Develop frameworks for emotion-driven visual experiences
- • Lead art direction for all product touchpoints
- • Design social features that encourage meaningful connections
- • Establish cohesive visual narratives across platforms
- • Guide creative teams in executing the vision
- • Take full ownership of creative direction and execution
- • Collaborate with engineering and product teams
REQUIREMENTS
- • 5+ years of experience in creative direction or senior art roles
- • Strong character design portfolio, especially cute/cozy aesthetics
- • Experience with emotion-driven visual systems
- • Expertise in Figma, Adobe Creative Suite, and animation tools (Rive, Spline, or similar)
- • Understanding of color psychology and emotional design
- • Experience leading creative teams and setting visual direction
- • Ability to create cohesive visual narratives across products
- • Strong ownership of creative vision and execution
NICE TO HAVES
- • Experience with virtual pet or simulation game aesthetics
- • Knowledge of attachment theory and emotional design
- • Background in cozy games (Animal Crossing, Stardew Valley)
- • Experience with AI-generated art integration
- • Understanding of particle systems and procedural effects
- • Animation experience with tools like Rive or Spline
TECH STACK
- • Design Tools: Figma, Adobe Creative Suite, Rive, Spline
- • Frontend: React.js/Next.js, React Native + Expo, TypeScript, TailwindCSS
- • Backend: Python, FastAPI, ScyllaDB, Redis
- • AI/ML: OpenAI/Anthropic APIs, Vector Databases, Prompt Engineering
- • Tools: Git, GitHub Actions, Slack, PostHog
WHY JOIN US
- • Define the visual language for a new category of AI relationships
- • Create characters that millions will nurture and grow with
- • Join a team building magical social experiences through AI
- • Work directly with founders on groundbreaking products
- • Competitive compensation package with equity
- • Remote-friendly with flexible hours (+0800 GMT timezone)