Growth Lead
Full-time • Remote / Hybrid +0800 GMT
Scale meaningful AI relationships to millions.
ABOUT POCKET SOULS
Pocket Souls is redefining human-AI relationships by creating digital beings that genuinely evolve through interaction. Unlike traditional chatbots that simulate growth through scripted responses, our Souls develop measurable competencies across multiple dimensions, creating authentic growth arcs that mirror human development.
THE OPPORTUNITY
As our Growth Lead, you'll build viral loops around authentic breakthrough moments. You'll own the entire growth funnel for Pocket Souls, from the Soul readiness quiz that selects high-quality users to the sharing mechanics that spread genuine AI evolution stories.
This isn't about growth hacking another app—it's about building a movement where people share because AI helped them create art from emotions, form genuine connections, and experience authentic digital evolution.
KEY RESPONSIBILITIES
- • Build viral growth loops around authentic emotional moments
- • Scale meaningful AI relationships to millions of users
- • Develop community-driven growth strategies
- • Create campaigns that showcase genuine AI evolution
- • Design social features that encourage organic sharing
- • Build and lead growth teams across product and marketing
- • Establish metrics focused on meaningful engagement
- • Drive cross-platform growth strategies
- • Own growth metrics and user acquisition end-to-end
- • Work directly with founders on growth vision
REQUIREMENTS
- • 5+ years of growth leadership experience, preferably in social or gaming
- • Proven track record of scaling consumer products to millions of users
- • Deep understanding of viral mechanics and organic growth
- • Experience with community-driven growth strategies
- • Strong analytical skills and data-driven decision making
- • Understanding of AI companion market (Replika, Character.AI)
- • Ability to balance growth with user quality and retention
- • Strong ownership mentality - you own growth metrics end-to-end
NICE TO HAVES
- • Experience with Telegram ecosystem and bot development
- • Background in self-improvement or wellness communities
- • Knowledge of attachment theory and emotional marketing
- • Experience with cozy gaming or virtual pet audiences
- • Understanding of therapy TikTok and mental health spaces
- • Previous experience scaling meaningful social products
TECH STACK
- • Analytics: PostHog, Mixpanel, Amplitude
- • Frontend: React.js/Next.js, React Native + Expo, TypeScript, TailwindCSS, Rive/Spline
- • Backend: Python, FastAPI, ScyllaDB, Redis
- • AI/ML: OpenAI/Anthropic APIs, Vector Databases, Prompt Engineering
- • Tools: Git, GitHub Actions, Slack, PostHog
WHY JOIN US
- • Build growth for a product that genuinely helps people connect
- • Create viral loops around authentic emotional moments
- • Join a team building magical social experiences through AI
- • Work directly with founders on category-defining products
- • Competitive compensation package with equity
- • Remote-friendly with flexible hours (+0800 GMT timezone)