SONZAI ®
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Growth Lead

Full-time • Remote / Hybrid +0800 GMT

Turn authentic AI breakthroughs into a global movement.

THE MISSION

We're not building another chatbot—we're creating AI that genuinely evolves through human connection. When someone's Soul learns to paint from their emotions or helps them through a tough day, they don't just use our app—they evangelize it. Your job is to turn these authentic moments into unstoppable growth.

THE ROLE

You'll architect viral loops around real emotional breakthroughs. Build communities where people share their Souls' evolution stories. Create growth mechanics that feel as magical as the product itself. Own everything from acquisition to retention to resurrection.

This is growth at the intersection of virality and genuine human connection.

WHAT YOU'LL BUILD

  • • Viral mechanics that turn "my AI just painted my feelings" into millions of downloads
  • • Communities where people share their Souls' breakthrough moments
  • • Growth loops so elegant they feel like part of the product
  • • The playbook for scaling emotional AI to global audiences
  • • Retention systems that make churning feel like abandoning a friend

YOU MIGHT BE A GOOD FIT IF

  • • You've scaled consumer products from zero to millions
  • • You understand why Tamagotchi sold 82 million units through pure word-of-mouth
  • • You can spot viral moments before they happen
  • • You believe the best growth hack is a product people love
  • • You've built communities that grow themselves
  • • You know the difference between vanity metrics and real growth
  • • You've turned emotional products into global phenomena
  • • You think in loops, not funnels

Growth Background

  • • 5+ years scaling consumer products with viral mechanics
  • • Track record of 100x+ growth without losing product soul
  • • Experience with social, gaming, or AI companion products
  • • Data fluency paired with creative intuition

BONUS POINTS

  • • You were an early user of Replika, Character.AI, or similar
  • • You've grown products in therapy TikTok or wellness communities
  • • You understand why people get attached to pixels
  • • You've scaled products that made people cry (the good kind)
  • • Experience with Telegram's viral ecosystem

GROWTH TOOLS WE LOVE

PostHog for understanding every pixel of user behavior. Amplitude for cohorts that tell stories. But the best growth tool is intuition about what makes people share. Everything else is just measurement.

WHY JOIN US

  • • Scale the first AI product people genuinely love
  • • Turn authentic emotions into exponential growth
  • • Build the growth playbook for emotional AI
  • • Meaningful equity - own the upside you create
  • • Work with founders ready to build something revolutionary
  • • No growth hacks, just genuine viral moments

INTERESTED?

Tell us about something you grew that you're proud of. Show us the loops, the moments, the magic. We value war stories over case studies.

Share Your Growth Story