WEB3 GROWTH STORYTELLER
Senior Level • Remote (+0800 GMT)
Craft the mafia narrative that turns crypto-curious players into die-hard family members.
You'll be our voice in the Web3 wilderness—weaving TeleMafia's crime saga into Twitter threads, TikToks, and Telegram channels that spread like wildfire. Not just content creation, but narrative architecture that builds community, drives speculation, and makes people feel they're missing out if they're not part of our Family.
You'll transform our token mechanics and family wars into stories so compelling that players recruit their entire group chats.
Next, you'll get to grow Pocket Souls, a cozy game where you grow your relationship with AI souls, by talking to them on Telegram.
WHAT YOU'LL DO
- • Develop weekly narrative campaigns that drive 1,000+ new family creations
- • Create viral content formats: Twitter threads (100K+ impressions), TikTok hooks, Telegram stickers
- • Build and manage KOL relationships—turning influencers into genuine game advocates
- • Design token/NFT utility narratives that create FOMO without feeling forced
- • Coordinate with game events to amplify family wars, respect events
- • Track narrative performance: engagement rates, conversion to players, viral coefficients
MUST HAVES
- • 2+ years in Web3 marketing with measurable community growth results
- • Deep crypto-native understanding—you breathe DeFi, NFTs, and tokenomics
- • Portfolio of viral Web3 campaigns (show us the metrics, not just the creative)
- • Proven ability to simplify complex mechanics into compelling stories
- • Active presence in crypto Twitter/Discord with established credibility
NICE TO HAVES
- • Gaming industry background (especially F2P or blockchain games)
- • Experience with play-to-earn economics and guild management
- • Video editing skills for short-form content
- • Fluency in multiple Asian languages for regional campaigns
WHAT YOU'LL WORK WITH
- • TeleMafia: Telegram's first true mafia empire game with on-chain family treasuries
- • Valentina: AI concierge managing family DeFi strategies
- • Pocket Souls: AI companions meeting users where they are
- • Direct access to founders and immediate implementation of winning strategies
- • Performance bonuses tied directly to user acquisition milestones
HOW TO APPLY
Email [email protected] with:
- • Your CV with specific metrics/results highlighted
- • Case study of your best growth campaign (include all metrics)
- • 3-day action plan for acquiring your first 1,000 users
For Web3 Storyteller: Write a Twitter thread announcing the TeleMafia Family Wars mechanic