01 · Capture
Find the buyer before the form.
Most of a buyer's journey happens before they ever reach out. Sonzai watches for the quiet signs that someone is serious and turns them into a lead worth calling, while there's still time to be first.
The problem
By the time the form arrives, the race is half over.
A buyer reads about a project, lines up two listings, then sits on it for weeks. You hear nothing through all of that. The first you know is a form, and by then someone else may have already replied.
So your ad money turns into clicks that never become a name you can call. The interest was there. You just couldn't see it until it was too late to act.
How it works
From a quiet signal to a lead your team can call.
- 1
Listen
Sonzai watches your channels for the early signs that someone is starting to look. Your website, your paid social, the property portals you list on. Nothing is asked of the buyer yet.
- 2
Read the signal
A third visit to the same listing. A long stretch on the pricing page. A saved search in your range. On their own these are small. Together they say a buyer is paying real attention.
- 3
Make a lead
When the signal is strong enough, Sonzai turns it into a record. The thing that triggered it rides along, so your team knows why this person is worth a call.
- 4
Track the source
Every lead carries where it came from. Over a few weeks you can see which channels bring buyers who actually close, and which ones just burn budget.
- 5
Hand off
The warm lead moves into qualification with its history intact. Whoever picks it up starts with context instead of a blank name.
A live signal feed
A buyer circles back three times. Sonzai notices.
Someone keeps returning to the same two-bed at Riverside. They save a search in your price range. They open the financing page twice. None of it is a form. All of it says they're close.
Sonzai pulls the threads together and creates a lead, routed to the right team with the reason attached. Your rep calls a warm buyer instead of waiting for a form that might go to a competitor first.
What you get
Demand you couldn't see, turned into names you can work.
Watches every channel
Your website, paid social, and the portals you list on, all read together. One signal in one place is easy to miss. Sonzai sees them as a whole.
Knows a signal from noise
A single page view means nothing. Sonzai waits for the pattern that says someone is serious, so your team isn't chasing tire-kickers.
Source tracking that maps spend to deals
Each lead is tagged with where it started. You learn which campaigns and channels turn into real buyers, not just clicks.
Hands straight to qualification
A warm lead arrives ready for the next step, with the signal that created it attached. No retyping, no lost context.
Runs while you sleep
Buyers browse at night and on weekends. Sonzai is watching the whole time, so the first sign of intent is never missed.
The learning loop
The more you close, the better it reads a buyer.
Every won and lost deal teaches Sonzai which signals were worth acting on. It feeds the same Mind Layer your other products draw from, so the whole system gets a clearer sense of what a real buyer looks like early.
One system, six products
The rest of the operating system
Start with the pilot
See the buyers you're already missing.
Point Sonzai at your channels and watch it surface the intent you can't see today. We'll show you the signals turning into real leads before anyone fills out a form.