04 · Sell
A teammate for every salesperson.
Every rep gets an assistant that knows their pipeline and what actually closes. It preps the call, writes the follow-up, and tells the rep when a lead is about to go cold. The rep still owns the deal. The assistant just does the legwork.
The problem
Your best rep keeps the whole deal in their head.
They know who the buyer is, what the buyer cares about, and what closed the last one. None of it is written down. When that rep leaves, the knowledge walks out with them, and the next person spends months rebuilding it deal by deal.
Everyone else burns hours on call prep and follow-up writing. That is time nobody spends actually selling.
How it works
Six things it does for the rep, every day.
- 1
Brief
A one-screen rundown before every call, built from the full history. The rep walks in knowing where they left off.
- 2
Suggest
The next move, based on what actually closes with buyers like this one. Not a generic script.
- 3
Draft
A follow-up written in the buyer's language, ready for the rep to read and send.
- 4
Surface
The right unit at the right moment in the conversation, so the rep is not digging through listings mid-call.
- 5
Flag
It watches for leads going cold and tells the rep when to reach back out.
- 6
Learn
It picks up how this rep wins and leans into it, so the suggestions fit the way they sell.
Before the call
The rep sits down and the brief is already there.
For J. Rivera, the assistant pulls three talking points worth opening with. Lead with the monthly payment. Skip financing, it is already sorted. Offer a weekend viewing. The follow-up is drafted and waiting. The rep reads it, makes the call, and hits send.
Nothing here gets sent on its own. The rep reviews every word and owns the close.
What each rep gets
Built to prep the rep, not replace them.
Preps every call
A one-screen brief from the full buyer history. No rep walks in cold or asks something already answered.
Suggests the next move
The play that works on buyers like this one, drawn from what this rep and this team actually close.
Drafts the follow-up
A message written in the buyer's language, ready for the rep to read over and send.
Surfaces the right unit
The listing that fits the budget and timeline shows up the moment it matters in the conversation.
Flags cold leads
It tracks which deals are slipping and nudges the rep to reach back out before the lead is gone.
It preps. The rep closes.
The assistant never sends on its own and never negotiates. The human owns the deal from first call to signature.
It learns the floor
Your best closer's instinct, shared with the whole team.
The assistant picks up each rep's style and the moves that win for the team. The opener that lands and the objection that turns get captured once and put in front of everyone. A new rep starts the job with the floor's best plays already in hand.
One system, six products
The rest of the operating system
Your move
Give every rep a teammate.
A 30-minute call with the founders. Bring how your reps work today and leave with a clear picture of the prepped version running on Sonzai.